I think working for a plant business has given me a lot more insight into the real world than just expanding my public relations experience.
Maintaining relationships within a business is similar to how NPK maintains their plants – attention, care and a willingness to improve the situation. Although I understand this metaphor is a bit cliche, bear with me.
Small business means there’s no higher-higher up to fix the problems that are created at the “lower” level. There are also fewer opportunities to delegate tasks to employees when you only have 15 on staff. The past week has shown that working for and with a small business can be very exciting and inspiring, but it can also be very hard.
Within my position as PR intern, I have the opportunity to make decisions regarding social media and implement some ideas, but all in all I can not stray from what the owners of the company want – no matter how much I may want to push it. In regard to the analogy, this is where I’ve had to learn basic upkeep for business relationships.
All in all, working for a small business means that you have to be open to different and new ideas. You need to be flexible and understanding, but also know when to go forward with your gut ideas.
This strategy has to be used all throughout the company’s relationships, whether they are within or with clients. This past week especially highlighted the strengths and struggles of having a small business.
I attended a sales call for a new potential client with one of our owners Tuesday, who took the time and care to ensure a great quote was created for the customer just as a member of his team would. We then went to a wholesale flower market so he could personally pick up an orchid arrangement to send to a client for a grand opening they were hosting. From there, we went back to the office for a one on one meeting. There alone exhibits what it takes from a small business to execute care, attention and a willingness to improve.
The next day I assisted with the installation of one of the largest exterior designs that NPK has done to date. Two of the owners, along with two supervisors and three employees, were on site to ensure the day went according to plan. Because the original plan hadn’t been executed to the client’s standards, NPK took special care to ensure that this install would. I would have to think that knowledge would give any client the relief that their investment would be exactly as they envisioned it with the design team.
Each step within a business isn’t easy, especially when ideas or projections do not go to plan. But being able to keep your integrity and respect towards your employees and your clients will also put you at a position that no other company can touch.
I enjoyed having the opportunity this week to be able to see this side of the company, because I think it’s important to highlight all parts. Along with all of the above, I was also able to get a lot of great pictures and work done for our social media as well as attend the rooftop bar grand opening for our account at the Loews Hotel.
The Loews Hotel had a BEAUTIFUL rooftop grand opening! Every part of it had my coworker Leah and me in awe. Along with the beautiful layout and the classiness of the whole party, there were acrobats and five different bands in different corners of the roof. Because I’m a huge music geek I had to stop and listen to each one and they were all great and from different genres and styles. It was a really exciting and interesting night to be a part of.
It’s so cool how each day leads me to new opportunities to explore all of the company I work for. Small business is the way to go for more hands on experience and I’m feeling lucky that I am having the summer to experience that.